They say a picture is worth a thousand words and, while the math may be a little off, the basic tenets hold true.
“Words are processed by our short-term memory where we can only retain about seven bits of information (plus or minus two). This is why, by the way, that we have seven-digit phone numbers. Images, on the other hand, go directly into long-term memory where they are indelibly etched.”
Dr. Lynell Burmark, Ph.D. Associate at the Thornburg Center for Professional Development Additionally, a 3M-sponsored study that was completed in 1986 found that presentations that used visuals (colors, images and graphs) were 43% more persuasive than those that did not. We can get behind that!
So what does this mean in your day-to-day business activities? Put simply, visualizations of your data are easier for people to both digest and remember over an extended period of time. Both of which are integral to getting everyone on the same page and keeping them there, which means less time wrangling teams and more time spent working towards your goals.
About James Bryan Gonzales
James is an Analytics Consultant at InfoTrust, a digital analytics consulting and technology company. They are Google Analytics 360 Authorized Resellers and certified partners in: Google Analytics, Google Tag Manager, Google Optimize and Google Data Studio. InfoTrust primarily serves the eCommerce, News and Media and CPG industries and has offices located in the USA, Dubai and Spain. James has experience in architecting and deployment of the latest and greatest Google Analytics enhanced tracking technology for eRetailers and CPG/FMCG in the world, across multiple languages and currencies. James loves all kinds of data collection and data visualization.
• What to bring
• Important to know
We will cover everything you need to know to jumpstart your data initiatives with Google Data Studio 360, a free data visualization tool. When you leave, you’ll be ready to present, persuade and surpass your goals!
- An introduction to Data Studio and connecting Google Analytics
- Report options
- Demo on creating a calculated field, making a funnel and copying a dashboard template
Register here: https://www.meetup.com/Dubai-Digital-Tech/events/246713586/
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