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July 2, 2020
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Morris Fashion Consultancy in a partnership with the College of Fashion and Design (CFD) in Dubai are very excited to announce that the famous Fashion Masterclass “How to build Fashion Brand” that has already transformed lives of the emerging European designers in cities like Zurich, London, Dublin is finally coming to Dubai in May 2018!

This Masterclass is a fantastic support system for young designers and start up brands as it addresses all the issues that young brands face today. This Masterclass is created by industry professionals with the ground experience and the advice given can be implemented immediately and effectively to each individuals brand’s needs.

This Masterclass is for you, if you are:

  • Fashion Designer: established or just starting out
  • Design Graduate: clothing, footwear, accessories or lifestyle products
  • Fashion Blogger wishing to create a product range
  • Fashion Entrepreneur (no design training necessary)

You have fantastic ideas and make creative designs, however you find yourself spending time “beating on the wall, hoping transforming it into a door” and struggling with one of the following?

  • Knowledge gap
  • Poor planning
  • Lack of experience
  • Competition
  • Misunderstanding the market
  • Luck of funding
  • You are stuck with your current obstacle and don’t see the way of moving forward

No worries! We’ve got you covered with the practical advice on all these topics:

  • Range planning and collection analysis
  • The sample development process
  • How to find a reliable manufacturer
  • How to produce ethically
  • How to present and showcase your collection
  • Where and how to sell your collection
  • What buyers want and how to connect with them
  • How to manage sales, logistics and distribution channels
  • Funding, investment options and financial planning
  • Legal considerations for business set-up
  • Copyright and infringement guidelines
  • Developing your brand identity
  • Branding and marketing
  • Market analysis
  • How to create an effective business plan
  • Follow up with host to address specific and individual needs in the weeks after masterclass

The objective – what you will gain from this Masterclass?

  • You’ll gain the confidence in making your dream of launching/expanding your fashion brand to become true
  • You’ll gain an overview how to set up your own fashion business and know the basics of the legal requirements in Dubai
  • You will know how to source fabrics, trims, accessories, suppliers and manufacturers to suit your specific needs and create your collections
  • You will know how to begin marketing your products and how to sell effectively
  • You will complete your business/expansion plan for your fashion label
  • You’ll get a sense of thinking, acting and making decisions as a fashion business owner
    ***Special bonus from The College of Fashion & Design: complementary booking of their fully equipped state-of-art Photography Lab to create professional quality photo shoots of your collections! The Photography Lab contains professional lighting, various backdrops and specialized Nikon cameras!


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