This course will take participants on a journey where they will gain a new understanding about what new venture creation is, why it matters and what they must to do to lead the effort. They will explore the many dimensions of new venture creation and growth. They will be concerned with content and process questions as well as with formulation and implementation issues that relate to conceptualising, developing, and managing successful new ventures.
The course may appeal to individuals who want to launch their own business or pursue employment with a start-up firm. Participants who intend to work in the venture capital industry or in professional businesses supporting entrepreneurial firms will also benefit from the course.
To accomplish these objectives, the professor has carefully selected a variety of learning techniques: lectures, guest talks from prominent entrepreneurs and investors, readings, presentations and most importantly, class discussion of case studies. Participants will need to prepare for every session by reading in advance the cases that will be discussed.
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