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SCHEDULE

April 21, 2018

INFO

THINK YOU CAN CREATE A BRILLIANT DIGITAL CAMPAIGN IN 9 HOURS?

Eligibility:

Teams must consist of an art director and a copywriter, both 30 years of age or younger, i.e., born on or after 23 June 1987.

Teams must be employed by a registered advertising agency based in the UAE or working as part of a creative team from the client side.

Competition Overview:

The UAE Young Lions Digital Competition will challenge teams to create an integrated digitally led campaign in 9 hours. Teams will be briefed by the client - a charity or not-for-profit, to create an integrated digital led campaign, explaining how the use of technology answers the brief in a creative way.

The objective is to show how the power of technology can answer the client’s brief and provide a creative solution aligned to the evolution of digital led executions (online and/or mobile).

Following the client briefing, the teams work alone with access to workstations over a period of 9 hours to create their respective Digital campaign

Judging:

The Digital campaigns created by the teams will be judged by a jury panel - Creative Club, comprising of ECDs and Advertising professionals within the UAE.

Awards Ceremony:

All teams must attend the winners announcement - which will be followed by refreshments.

The winning team of the UAE Young Lions Digital Competition 2018 will be flown to Cannes for a trip of a lifetime, which includes accommodation and five days registration at the Cannes Lions International Festival of Creativity - while representing the UAE at the International Young Lions Digital Competition.

REGISTRATION DEADLINE: 15TH APRIL 2018
*FEE: AED 4,000 (PER TEAM)

COMPETITION DATE: 21ST APRIL 2018
TIME: 9:00AM TO 7:00PM
VENUE: MOTIVATE OFFICES, MEDIA ONE HOTEL, DUBAI MEDIA CITY

JUDGING: 23RD APRIL 2018
TIME: 2:30PM - 5:00PM
VENUE: IN5 MEDIA INNOVATION CENTRE, DUBAI PRODUCTION CITY

AWARDS CEREMONY: 23RD APRIL 2018
TIME: 5:00PM TO 7:00PM
VENUE: IN5 MEDIA INNOVATION CENTRE, DUBAI PRODUCTION CITY

  • Fee (per team) is not inclusive of VAT

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LOCATION Office No. 423-424, Building No.8, Dubai Media City - Dubai - United Arab Emirates

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