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July 1, 2018
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Following five women over two years as they pitch VCs, build teams, bring products to market, fail and start again, SHE STARTED IT takes viewers on a global roller coaster ride from San Francisco to Mississippi, France and Vietnam.

Don't miss it as part of Fierce! An American Film Showcase Program on Sunday, July 1 at Manarat Al Saadiyat in Abu Dhabi.

SHE STARTED IT (2016)
Directed by Insiyah Saeed, Nora Poggi
USA | G | Documentary | English | 80

Following five women over two years as they pitch VCs, build teams, bring products to market, fail and start again, SHE STARTED IT takes viewers on a global roller coaster ride from San Francisco to Mississippi, France and Vietnam. Along the way, it weaves in big-picture perspectives from women like investor Joanne Wilson; White House CTO Megan Smith; GoldieBlox CEO Debbie Sterling; and Ruchi Sanghvi, the first female engineer at Facebook. Through intimate, action-driven storytelling, SHE STARTED IT explores the cultural roots of female underrepresentation in entrepreneurship-including pervasive self-doubt, fear of failure, and risk aversion among young women. It exposes, too, the structural realities women face as they become entrepreneurs, including lack of female role models and investors, and the persistent dearth of venture capital funding made available to women-led companies.

*Pop corn and snacks available at the venue
**Age restrictions may apply due to the nature and suitability of the film. At our discretion and in accordance with regulations, we reserve the right to request proof of ID and you will be asked to leave if you are under the required age.
***Free entry, first-come-first-seated policy applies.

About the American Film Showcase

The American Film Showcase brings award-winning contemporary American documentaries, independent fiction films, and documentary know-how to audiences around the world, offering a view of American society and culture as seen by independent filmmakers. Funded by a grant from the State Department’s Bureau of Educational and Cultural Affairs (ECA) and produced by the University of Southern California School of Cinematic Arts (SCA), the Showcase joins local embassies and partners to highlight the value of film in fostering understanding and cooperation, dialogue and debate.

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LOCATION Sheikh Khalifa Bin Zayed Hwy - Saadiyat Cultural District، Saadiyat Island - أبو ظبي - United Arab Emirates

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