What to expect at Dubai Shopping Festival 2020 Everything you need to know about this year's edition of the Dubai Shopping Festival Dubai Shopping Festival returns for its 25th edition and is set to transform the city into a must-see showstopper. The city's malls and shopping destinations come to life during the annual extravaganza from 26 December 2019 to 1 February 2020 when shoppers will find unbeatable deals on everything from fashion and jewellery to electronics and accessories. Here’s all that's in store for you this year.