Master Class: Blue Ocean Shift: ABCs to Navigating Rough Seas Speaker: Dr Raj Kumar Course duration : 60 Minutes Course content: session would have 30min sharing of principle/concept/tool and a case study, followed by 20min Q&A + Final 10 Min for Consulting discussion Course Philosophy : Most Brilliant, Most Innovative & Most Committed! Course Approach ; Principle, Purpose & Practice Pre-read Materials – Articles to be given before Course (Optional) Session 1/ Part 1 (8th June) Introduction Going back to basics – ABCs to Navigate Rough Seas A- Agility to pivot the business • Looking at core strengths to create new value and look for Noncustomers (new customer basins) • Rivals as revenue (Moving Up and Down the Value Chain to Remain Competitive) • Learning the Noncustomer Tool