In this session, we review social media best practice, what works and what does not, how are audiences changing, which platforms are appropriate for certain campaigns, how social media content is changing and whether influencers are going to remain key as we move forward. Facilitator: Heena Mak Creative Strategist at SOCIALEYEZ Heena Mak is a Creative Strategist at SOCIALEYEZ with an industry experience of 7 years. She comes from a Journalistic background and possesses a deep passion for all things creative. She’s actively seeking out the next best thing when it comes to digital media, specializing in creating and executing strategies that put clients’ needs at the forefront. Her portfolio includes a plethora of clients in government, telecommunication, aviation, beauty and destinations. Workshop Details: This workshop will be led as a webinar as part of MEPRA’s Virtual Summer School programme. Register using the form below or email community@mepra.org All workshops under the MEPRA Virtual Summer School programme are FREE for MEPRA Members. You will receive the webinar link approximately 5 days before the event. Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here. To enrol in this course, please register online or email community@mepra.org For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920. Date & Timings: Thursday, 23rd July, 10am-12pm (Dubai time)