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July 28, 2020
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Driving employees is what shapes the success of organizations, which is only possible through correct leadership. Through this session, we will review how to inspire and energize our teams to perform and innovate, meeting today’s needs and overcoming tomorrow’s challenges. Facilitator: Dina Samhout, Group Account Director at Acorn Strategy As Group Account Director, Dina Samhout looks after the communications and public relations strategy, planning, and implementation for Acorn Strategy clients. She is instrumental in networking and maintaining the media relations, besides assessing and handling different brands’ requirements, including public relations, creative, public affairs, press coverage, events, launches, and creating brand awareness. Dina brings over 17 years of experience in the marketing and communications industry in the region. She is a reputation management specialist, where she covered key areas of advisory including brand building, reputation management, product launches, media relations, strategic advisory, crisis communications, digital and social media strategy, internal communications as well as stakeholder outreach and corporate communications. During her career, Dina advised companies from a wide range of sectors; spanning education (City University London, Cass Business School, SAE Institute, Dubai Knowledge Village, Dubai Academic City), real estate (Sorouh, Dubai Properties Group, wasl Properties), oil and gas (BP Castrol, Exxon Mobil, Qaiwan Group), banking (ICBC, DIB, Arqaam Capital, Noor Islamic Bank), pharma (Bayer, Novo Nordisk) and government affairs (Dubai Holding, DIFC, Executive Council, Libyan Transitional Council, Kuwait Ministry of Information, Dubai Economic Department). She also worked heavily on the consumer side, including luxury (Chopard, Elie Saab, Mercedes Benz, The Ivy), retail (, MAF Malls), hospitality (Jumeirah Group, Intercontinental Hotels Group), food & beverage (Subway Arabia, Zuma, Jumeirah Restaurants, PepsiCo), entertainment (The X Factor Arabia, OSN, DMI, MBC Group), FMCG (PepsiCo, P&G, Bieirsdorf – including Nivea Beauté). Before joining Acorn Strategy, Dina worked with Pirelli and major multinational PR consultancy firms Havas, Bell Pottinger, Porter Novelli, Brunswick Group, APCO and Weber Shandwick. Dina has a Bachelor’s Degree in Economics from the American University in Cairo, and an MBA, with a specialisation in Marketing, from Preston University, USA. Dina is a certified trainer with Dale Carnegie, conducting monthly trainings in LTM (Leadership Training for Managers) and HIP (High Impact Presentations). Workshop Details: This workshop will be led as a webinar as part of MEPRA’s Virtual Summer School programme. Register using the form below or email All workshops under the MEPRA Virtual Summer School programme are FREE for MEPRA Members. You will receive the webinar link approximately 5 days before the event. Accreditation: MEPRA has partnered with UK’s Chartered Institute of Public Relations (CIPR) to establish a continuous professional development (CPD) program. MEPRA members will receive access to CIPR’s CPD platform, which includes more than 1,200 learning resources and enables practitioners to map their training journey and earn their way to becoming MEPRA and CIPR Accredited Public Relations Practitioners. This course is worth 5 CPD points. For more information on CPD and accreditation click here. To enrol in this course, please register online or email For any additional enquiries, please call Sabrina De Palma, Executive Director on +971 55 5318 920. Date & Timings: July 28,2020 10AM-12 PM UAE Time


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LOCATION Dubai - Dubai - United Arab Emirates


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