A high level introduction to product analytics for mobile apps. Learn the basics of product analytics, how it differs from broader marketing analytics, what it can help your company accomplish and what kinds of insights it can help you gain. Agenda: - What is product analytics? - How is it different from marketing analytics? - What kinds of questions can product analytics help you answer? - What is event based tracking? - How can tracking simple data points allow you to ask complex questions about your product to drive growth? - What tools should I look into to get started? Practical takeaways: - What are events and how to track information against them - How transform business questions into a product tracking plan - What kinds of insights can the right analytics tool and tracking implementation help deliver for a business About the speaker: Shahrukh Ghazali Growth Marketing Manager Invygo 6 years of experience across marketing, product and growth at Careem, Daraz and Symantec.