This virtual session is for anyone who is working in the United Arab Emirates, or planning to visit for business or leisure who would like to learn about Emirati history, culture and tradition. The session provides an introduction to Emirati history, culture and tradition. It also offers insight on basic concepts to help develop a healthy business culture through tips focused on communication skills and relationship management. The session will include insights into: – The history of the UAE and Inception – Tribal culture – Sheikh Zayed bin Sultan Al Nahyan – Business culture – Working with Emirati women Date & Timings 18th August 10 AM -12 PM (GST) Facilitator Taryam Al Subaihi, Head of Corporate Communications at Emirates Water and Electricity Company. Taryam Alsubaihi serves as the Head of Corporate Communications at EWEC (Emirates Water and Electricity Company), following his appointment in 2019. He leads a diverse team of professionals responsible for managing all aspects of the company’s branding, marketing, and communications. Prior to joining EWEC, Alsubaihi served as the Director of Corporate Communications at TAQA – Iraq, as well as Global Head of External Communications for TAQA, during which he managed all external communications for the company’s businesses in the UAE and globally. Alsubaihi joined TAQA in 2012 from Masdar, where he managed the External Communications department. Before joining Masdar, he managed the Corporate Communications department at Etihad Airways, responsible for the UAE and Indian Subcontinent. Alsubaihi began his career as a journalist, working as a writer and columnist for some of UAE’s top English language newspapers including Gulf News, Emirates Today and The National. A UAE National, Alsubaihi holds a Bachelor’s Degree in Print Media – Communications from the American University of Sharjah in the UAE. He also has a Master’s Degree in Strategic Communication from Zayed University. Alongside his career, he is also in the process of getting his PhD from Lancaster University in the UK. Fees Pay what you can (minimum of AED 40) All fees go to funding MEPRA’s events and programmes to support the communication industry in the Middle East.