4 Weekends Digital Marketing Training course is being delivered from September 19, 2020 - October 11, 2020 US Pacific Time. About this Event This event has been UPDATED since it was first published. View the UPDATED & Detailed Digital Marketing Training course for beginners Information here. 4 Weekends Digital Marketing Training course is being delivered from September 19, 2020 - October 11, 2020 US Pacific Time for 16 hours over 4 weeks, 8 sessions, 2 sessions per week, 2 hours per session. This course is designed to cover the basics and foundational knowledge of Digital Marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), and more. All Published Ticket Prices are in US Dollars The course will be taught in English language 4 Weekends Digital Marketing Training Schedule September 19, 2020 - October 11, 2020 US Pacific time 4 Weekends | 2 hours on Saturdays, 2 hours on Sundays every week US Pacific time 8:30 AM - 10:30 AM US Pacific time each of those days Please click here to add your location and check your local date and time for first session to be held on September 19, 2020 at 8:30 AM US Pacific Time. Features and Benefits 4 weekends, 8 sessions, 16 hours of total Instructor-led and guided training Training material, instructor handouts and access to useful resources on the cloud provided Practical Hands-on Lab exercises provided Real-life Scenarios Prerequisites Anyone who is interested in learning Digital Marketing concepts such as SEO, Social Media, Google Ads, Email Marketing, Content Marketing & Affiliate Marketing. Basic knowledge of computers & internet browsing. Course Objectives Acquire a comprehensive knowledge of digital marketing. Learn Digital marketing tools and technologies. Learn branding and sales. Metrics Reporting and tracking. Digital marketing tools Online customer experience. Manage social media - Facebook, Twitter, LinkedIn, etc. Course Outline 1. Introduction to Digital Marketing What is Digital Marketing? Why Digital Marketing? Digital Marketing platforms? Digital Marketing Strategy Types of Digital Marketing – Organic & Paid Digital Marketing VS Traditional Marketing How is it different from traditional marketing? ROI between Digital and traditional marketing? 2. Understanding the Website What is a website Types of websites? Static Website Dynamic Website E-Commerce Website Domain Booking Web Hosting Purchase Website Architecture 3. Website Creations Blogger WordPress 4. Keyword Selection Strategies Keyword Analysis Keyword Competition 5. Search Engine Optimization (SEO) What is SEO? How do search engines work? SEO Tools Web position Analysis Competition Analysis Google Algorithms and Update 6. On-Page Optimization Title Tag Meta Description Meta Tags Canonical form Alt Tag Anchor Text Header Tag Robots.txt Xml Sitemap Redirections ( 301, 302) 403 Forbidden 404 File Not Found Webmaster Google Analytics 7. Offpage Optimization Search Engine Submissions Backlink Submission Social Bookmarking Classified Submissions Article Submissions Content Marketing Image Marketing Video Marketing Video Strategy Event Creations Question And Answers 8. Social Media Optimization (SMO) 9. Facebook Profile Creations Creating groups and pages Tips and Guides Posts And promotions Events Creations Video Marketing Promotional Techniques Integration Techniques 10. Twitter Set-up and usage Tips Promoted Tweets Video Marketing Promotional Techniques Integration Techniques Analytics 11. LinkedIn Profile Creations Company Page Creations Tips and Guides Linkedin posts Linkedin promotions Linkedin Groups Video Marketing Promotional Techniques Integration Techniques 12. Instagram Integration Techniques Promotional Techniques 13. Search Engine Marketing (SEM) 14. Introduction to SEM 15. Google Adwords Search Advertising Display Advertising Mobile Advertising Video Advertising Shopping Advertising Report generation 16. Google Adwords Express Setup Google Mapping Ads 17. Bing Ads Setup Marketing 18. Social Media Marketing (SMM) 19. Introduction to SMM 20. Facebook Sing up Payments Methods Paid Promotion Video Ads Event Marketing 21. Twitter Set-up and usage Tips Promoted Tweets 22. LinkedIn Setup Paid Ads Linkedin Post promotions LinkedIn Paid Campaigns 23. Affiliate Marketing What is Affiliate Marketing Components of Affiliate Marketing Affiliate marketing types Affiliate marketing tools Earning Techniques 24. Email Marketing How Email Marketing Works? Types of emails What to write How to write list creation Creating e-mailers Tracking emailers Create Template Reporting 25. Mobile App Promotions Android Apps iPhone Apps Marketing Strategies Marketing Tips 26. Certifications Google Partners Search Advertising Display Advertising Mobile Advertising Video Advertising Shopping Advertising Google Analytics Social Media Marketing Certification 27. Reporting Google Webmasters Google Analytics 28. Tools Alexa VIDIQ AddThis Pinterest MOZ 29. Youtube Marketing Youtube Channel Setup How to Rank and Optimize Youtube Videos How to get more views and Subscribers How to Promote Your Youtube Channel How to boost your Business with youtube Channel Learn to Edit Video Learn ways to Make Money from Youtube How to Setup youtube Premiere Youtube Earning Youtube Advertising 30. Online Earning Types 31. Google Adsense Content Marketing Video Marketing 32. Affiliate Marketing