The Dubai Shopping Festival (DSF) that begins on December 17 is much more than just a shopping extravaganza. It hosts raffle draws, family entertainment, live concerts and, of course, retail promotions. The 26th edition of the festival will be on till January 30, 2021, and is said to be the “best” yet. Strict Covid safety measures will be in place at participating malls and shopping destinations, organisers said. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said: “We are delighted to once again welcome back the DSF. The 26th showcase of the world’s biggest and longest-running retail festival will be the perfect celebration of everything Dubai is famous for — unparalleled family fun, shopping, and with a Covid safety approach. “This is our most highly anticipated edition that will bring 2020 to a close and welcome in the start of 2021 in a positive and fun-packed fashion