The UAE was selected as SCENE’s birthplace due to its status as an international country
continuously buzzing with tourists and home to a growing expat population.

The UAE offers an endless list of scenes (events, activities and attractions) appealing to people of all ages and interests. Moreover, the UAE is a regional and international business hub with limitless professional-themed scenes which appeal to a big number of residents and tourists.

“A regional and international business hub with limitless professional-themed scenes”

SCENE is not only about a conveniently personalized list of happenings, it also enables expats to integrate faster and enriches tourists’ experiences by connecting with residents or other tourists, online or on-ground.

“SCENE enables expats to integrate faster and enriches tourists’ experiences”

Millennials and Generation Z are booming in the UAE. These age groups who value connecting, new experiences and travel over owning things. Socialization is number one motive for attending events and activities. SCENE capitalizes on these trends and prioritizes niche networking capabilities to transform online interactions into real-life social experiences by bringing like-minded people together and creating online-to-offline communities around shared lifestyles and interests, as well as by building a credible city-based livefeed for organizing scenes and sharing the latest happenings, experiences, recommendations and peer reviews.

SCENE addresses the nagging question of how to easily meet like-minded people in a new or fast-paced city, or even how to meet new people outside of a person‘s social circle. Social clubs, sports venues and events are the typical go-to when it comes to creating new friendships. However, the objective of establishing new friendships and actively socializing with new people is not necessarily mutually expressed by all attendees, which makes the process much harder.

SCENE makes this easier in a number of ways

Users finding each other as per lifestyle keywords

Joining one of SCENE’s interests-based activities (Examples: Sports Getogethers, Hobbyists and Gaming Geeks)

Striking up conversations with others attending the same scene (depends on privacy settings).

But SCENE doesn’t leave things here, it also facilitates for on-ground meet-ups to take place after online interactions:
  • Brining people online-to-offline through the activities feature,
  • Joining other attendees to an event, activity or attraction.
In short, SCENE is about bringing like-minded people together and transforming online interactions into meaningful real-life social expereinces while making the most out of what the city has to offer